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KRUEPKE PRINTING, INC PRESENTS
SEP
7
PRINTING IS OUR PASSION.
WELCOME TO TEN MINUTES OF GOOD NEWS AND FUN STUFF FROM YOUR FAVORITE PRINTER!
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Message
A Message from KRUEPKE PRINTING, INC
The Way I See It
 

Here’s a simple little prayer that I came across that I thought you might enjoy:

Please untie the knots that are in my mind, my heart, and my life.

Remove the have nots, the can nots, and the do nots.

Erase the will nots, may nots, and might nots that may find a home in my heart.

Release me from the could nots, would nots, and should nots that obstruct my life.

And most of all, please remove from my mind, my heart, and my life all of the “am nots” that I have allowed to hold me back, especially the thought that I am not good enough.

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Idea
Idea of the Week
Make a Splash With Creative Overprinting Techniques
UNDERWHELMED? TRY OVERPRINTING!

Creating dimension in a one-dimensional print project can take some serious creative brainpower. Generally, printed items are planned with colors that do not go on top of each other, as this can sometimes cause an unexpected effect or colors to look "muddy."

With overprinting, however, you can work with your designer and printer to make a conscious decision to mix colors together by printing one on top of the other to form a new and interesting level of detail. While the final result depends on how your project is implemented, overprinting can provide a measure of depth that is often missing in projects that are printed on a flat piece of paper. See how creative overprinting techniques can be worked into your next print project!

Knockout vs. Overprint

Traditional design software automatically creates a knockout of any text or lines that are overlapping one another, so you're able to see the crisp, clear edges in your printed product just as you see them on your screen.

Knockout vs. Overprint

If the colors are overprinted, or overlapped, you have the opportunity to create an additional color and some added excitement besides. Type is one of the key items used in an overprint situation. While knockout text can be impactful, overprinting adds some dimension or thickness to the paint that is visible to the brain, even if your eyes don't register the difference. This slight trick of thickness makes the image appear to jump off the page and creates a completely new look from traditional printing.

Order of Colors Matters

One thing that's important to keep in mind with overprinting is the order in which the colors are applied to the canvas. If you're purposefully overprinting several colors, you wouldn't want to design your project with the lightest color in the back, for instance. The darker foreground color could easily overwhelm the lighter shade, causing an unexpected result. The colors will be printed in exactly the same order as the artwork, which is why it is critical to have someone who truly understands design and printing create your artwork to ensure a consistent result for your printed materials.

Come See Chicago

Just like every other creative approach to printing, you don't want to go overboard with overprinting. However, when used judiciously, you can create some really intriguing designs that would be much more difficult or expensive were you to use traditional printing techniques. A perfect example is with PMS colors where there might be a color match charge for each color. With overprinting techniques, you can technically get a third color without having to pay for an additional imprint!

Want to learn more about creating cool color effects using overprint techniques? Contact us today to get started on your next project!

See more great ideas like this!
Click here to visit the KRUEPKE PRINTING, INC - Ideas Collection.
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MARKETING
Marketing Tip
Using Social Media Polls to Grow Your Brand
EVERYONE WANTS TO SHARE THEIR OPINION

If you want to know what your social media followers are thinking, ask them!

Polls are popular because they’re interactive, and the truth is, everyone wants to share their opinion.

Here are a few ways that social media polls can benefit your brand:

  • Because polls require minimal effort from your audience, they are a popular way to engage with your audience quickly.

  • Polls can be a great way to gather leads. For example, you may consider offering a discount code for audience members who answer your question or pick a simple “this or that” and submit their name and email address.

  • Social media polls can not only help you gather opinions, but they can help your business identify issues and improve your product offering or campaigns.

  • Polls can help influence opinions, behavior, and decisions. Nearly half of consumers rely on influencer recommendations on social media to make informed decisions and purchases.

If you’re looking for creative ways to promote your business in print, we’re here to help! Give us a call or visit our website today.

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Uncommon Product
Discount Cards
ENCOURAGE FIRST-TIME BUYERS AND RETAIN EXISTING CUSTOMERS

Discount cards can be a great way to encourage first-time buyers and retain existing customers while boosting overall sales. Discount cards are not only cost-effective, but they’re also easy for customers to use.

When designed the size of a typical business card, many customers will keep discount cards in their wallets for repeat use, which builds customer loyalty and increases front of mind awareness.

Discount cards can range widely, depending on your business. For example, you can create a list of discounts in advance, or your discounts can vary weekly or monthly. You may consider posting them online, which is also a great way to drive traffic to your website and social media channels.

If you’d like help creating the perfect discount card your audience will look forward to using, give us a call today! Remember, other printers may be nearby, but nobody comes close.

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TECH
Tech Tip
WEBP Image Conversion
OPTIONS FOR SAVING WEBP FILES

While Google’s WEBP image format is a great option to compress images and make web pages load faster, they still aren’t compatible with all editing applications.

Here are a few workaround options for saving WEBP files to other formats:

In Google Chrome, download and install the “Save image as Type” extension. Then open any web page and right-click the image you want to save. Click “Save image as Type” and choose your desired file type.

Then specify a location on the internal storage and select Save. Alternatively, you can save any JPG or PNG image in the WEBP format by selecting the “Save as WEBP” option.

While Adobe Photoshop doesn’t natively support WebP files, you can download a plugin to open and save WebP images directly from Photoshop. Download the WebPShop plugin here:
WebPShop

You may also convert WEBP to jpg online with tools such as Cloud Convert or Convertio

We have lots of tips to ensure your next important printing project is a breeze! Give us a call or stop by anytime.

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Fun@Work

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Carol Burnett brings a tortilla full of fun with this Taco Salad recipe!

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Printing Quiz

If your printer talks about a knockout, what they really mean is:


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KRUEPKE PRINTING, INC, 610 Schoenhaar Drive, West Bend, WI 53090 262-334-5800