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Return to kruepkeprinting.com.

KRUEPKE PRINTING, INC PRESENTS
JUN
4
PRINTING IS OUR PASSION.
WELCOME TO TEN MINUTES OF GOOD NEWS AND FUN STUFF FROM YOUR FAVORITE PRINTER!
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Message
A Message from KRUEPKE PRINTING, INC
The Way I See It
 

No matter how your day is going, there is always something to be thankful for. May you face today and every day with an attitude of gratitude.

Be thankful that you don’t already have everything you desire. If you did, what would there be to look forward to?
Be thankful when you don’t know something; it allows you to learn.
Be thankful for the difficult times. During those times, you grow.
Be thankful for your limitations because they give you opportunities for improvement.
Be thankful for each new challenge because it builds strength and character.
Be thankful for your mistakes. They will teach you valuable lessons.
Be thankful when you’re tired and weary because it means you’ve made a difference.

Here’s the way I see it: Being happy doesn’t mean you have it all. It simply means you are thankful for all you have.

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Idea
Idea of the Week
Boost Sales with Brochures

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A great way to bring more awareness to your product, event, or business is with a brochure.

The personal and informative nature of brochures allows you an opportunity to expand on what you have to offer. Check out the tips below to enhance your brochure design.

7 Brochure Design Tips

1. Will your brochure highlight a single item or several?

2. Think about what point your customers are at in their buying journey. Are they merely interested in learning more about a product or service? Or are they on the verge of purchasing? Create accordingly.

3. Will the appeal be emotional or more pragmatic? Decide if the items featured are more practical or if they will enhance a potential customer’s life or image.

4. Decide on the overall style. The piece's tone should be business, fun, formal or informal, but not a confusing mash-up of all of them.

5. Are you trying to portray an image or convey information? Again, decide before you start creating your brochure.

6. Pretend you are the customer. What questions need to be answered? Then answer them.

7. Break up the copy with pictures, subheads, and bulleted lists.

Brochure Types to Set Yourself Apart from the Competition

Here are several types of brochures to make your business stand out.

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1. Traditional Brochures work for basic information. Small brochures are created by folding an 8.5 x 11-inch sheet of paper into thirds and printing on both sides. They contain basic information.

2. If you have more information to share, Stapled Brochures work nicely. However, if the brochure starts to go into the double digits, it’s generally wise to include a small table of contents or an index.

3. Teaser Brochures target prospective buyers early in the decision-making process. They are smaller in size, such as a one-page brochure. 

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4. Tell-All Brochures go to the next level. These target people who are at the decision-making stage. These are lengthier, such as booklets.

5. “Impressers” are like small magazines regarding their sophistication and number of pages. These work well for luxury items, complex technical products and services, and intangible items such as public relations or financial services. 

6. Sometimes, you should create a Series of Brochures to update them easily. Differentiate them with different colors on the front, pictures, and text. 

Whichever type of brochure you choose, you can put them to work for you and distribute them to the masses by placing them on counters, in racks, using them at events, mailing them to prospective buyers, and more.

Reach out today if you’d like help creating the perfect brochure to boost sales at your business! 

See more great ideas like this!
Click here to visit the KRUEPKE PRINTING, INC - Ideas Collection.
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MARKETING
Marketing Tip
Creative Ways to Repurpose Videos
GET ADDITIONAL VALUE FROM YOUR ORIGINAL VIDEOS

Repurposing video content can be a great way to get additional value from your original videos and save time and money. Here are a few creative ways to repurpose your marketing videos:

  • Transcribe video content into a blog post. Blog posts packed with relevant keywords boost your SEO and help drive organic traffic to your website.

  • Create teasers for social media by cutting down relevant parts of your video into small trailers.

  • Capture sections of your video as animated graphics and GIFs, which can be a great way to add movement to your website or other messages.

  • Consider turning your video into a podcast, releasing only the audio portion.

  • Cut portions of webinars or how-to video tutorials into shorter, helpful clips and add them to your website's help center or resources section.

Video content is not the only type that can be repurposed. If you'd like creative ideas for gaining additional value from print marketing campaigns, give us a call today!

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Uncommon Product
Event Stickers
CREATE A BUZZ AROUND UPCOMING EVENTS

Custom event stickers are a great way to generate excitement and create a buzz for your event. When distributed in advance, they can also double as a unique save-the-date that provides recipients with a reminder. You can hand out event stickers in person, include them with purchases, and stick them on envelopes, packages, and other mailings.

Event stickers can promote any type of event, such as fundraisers, grand openings, campaign launches, customer appreciation events, weddings, and other exciting celebrations. When given out during events, they are a fun and affordable way to offer a memorable keepsake.

Event stickers can be printed in any size or shape and are available on a roll or cut to size. Let us know if you’d like help creating the perfect sticker for your upcoming event. We look forward to hearing from you!

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Tech Tip
Downloading Vector Files from Canva
SAVE CANVA FILES AS VECTOR

Did you know you can save a Canva design as a vector file? It's an excellent option for maintaining quality while resizing your artwork. Here are two different ways to download your Canva design as vector files.

Downloading your design as an SVG file. This option, available with a Pro account, ensures a high-resolution file with a transparent background. In Canva, click on Share > Download > SVG. Once downloaded, open the SVG file in Adobe Illustrator to manipulate elements such as resizing, color changes, and repositioning.

Downloading your design as a PDF. The second option does not require a Pro account. However, please note that the PDF will not have a transparent background. In Canva, click Share > Download > PDF. Do not click Flatten PDF. Open the PDF in Adobe Illustrator, Select All, and go to Object > Clipping Mask > Release. You may need to repeat this step if all of your design elements are not editable the first time.

If you have questions about file types when preparing your print documents, our team is ready to help! Email or call us anytime.

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Fun@Work

Spotlight Recipe

Alan Tudyk's Lemon Cake

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